Maintaining the Highest Level of Traffic Quality

 

At YuMe, data and innovation are at our core, so it makes sense that our approach to detecting and blocking suspicious traffic evolve creatively and thoroughly. YuMe's dedicated "Traffic Quality Team" (comprised of expertise ranging from data scientists, engineers, product managers to industry ad fraud expert) constantly gather intelligence from various channels to inform our traffic quality standards.

 

As with most of what we do, data science leads the way, using heuristic analysis to monitor hundreds of data signals, any of which may represent a vanguard to an emerging scheme. Data streaming from our rich data pipes connecting to video advertisers, by way of the YuMe SDK, feed the algorithms we use to detect invalid traffic or non-human activity, continually qualifying our multi-screen inventory in real-time. Reported signals are used to identify trends and build models to make predictions of how future instances of invalid traffic could manifest on our network – data science powering a continual ecosystem of testing, classifying and delivering impressions.

 

  1. Insights

Read All About It

We are committed to getting advertisers what they pay for – impressions that are viewable by a human consumer. For the benefit of our advertisers and the health of the industry, we would like to share information with partners and even competitors willing to work together towards a common goal of helping to starve the ecosystem of invalid traffic.

Read All About It

We are committed to ensuring that advertisers are getting what they pay for; thus, an impression must be viewable by a human consumer. For the benefit of our advertisers and the health of the industry, we would like to share information with partners and even competitors willing to work together towards a common goal of helping to starve the ecosystem of invalid traffic.

Real People Fighting Real Threats

YuMe's Traffic Quality Team partners with our legal team to review any evidence and recommend appropriate action, which may include terminating the relationship with a publisher and pursuing legal action to recover damages. In addition to monitoring hundreds of data signals for evidence of non-human activity, it's important to ensure that new publishers entering the YuMe network are thoroughly reviewed for both content and reputation. Sites identified as representing a high existential risk to the integrity of the network will be rejected.